Want to see your website improve in the rankings? Want more people to click on your site when they are hunting for insurance? If this is your goal, then you need to follow these three simple tips. No, these steps won’t make you a master of SEO, but they are basic tasks that can make an improvement in how well your website performs.

Remember the Humans

It’s important to focus on the search engines, especially Google, but you can’t forget about the humans who will be looking at your page as well. Google has made changes over the years to its algorithm in an effort to make search results more relevant to those who are looking for the information.

What this means for your site is that you must make sure that everything is relevant and appealing to your target audience. Begin with your URL. Choose one that is easy to remember. Make sure your company name appears in the title and meta description. Speaking of description, make it interesting and informative. Focus on what makes you unique and how that relates to the specific page that the description is about.

Include a Variety of Content

Here again is another reason to think of humans before search engines. People like to read or see different kinds of content. This includes:

You will have a well-rounded website if you include at least two or three types of content and keep it updated and fresh. Visitors will keep coming back to your site and so will the search engines.

Look at Your Website

View your website on your smartphone and tablet to see how it looks. Today, if a website is not optimized for mobile, it won’t do well. Make sure pages load fast so that people don’t have to wait to get the information they need. People shop for everything, including insurance, when they are waiting in line at the grocery store or sitting on the subway from their tablets and phones. If your site doesn’t work well on those devices, you will lose out.

How does this impact SEO? Google measures the bounce rate of your web pages. What this means is that it factors in how long someone stays on a page. If your page is slow to load, visitors will most likely move on to somewhere else. The number of pages visited on one site is also factored in. People won’t stay on a site that takes forever to load, and they won’t visit other pages.

Don’t forget to monitor how your website is doing. Use free analytics tools (Google Analytics) to tell you how many visitors are coming to your site and other valuable information that will tell you if what you are doing is working. Measuring and analyzing the results will help you continue to improve your site and gain more traffic. And not just any traffic, but visitors who are interested in insurance and who convert to customers. That is the goal of any SEO strategy.