Want to see your website improve in the rankings? Want more people to click on your site when they are hunting for insurance? If this is your goal, then you need to follow these three simple tips. No, these steps won’t make you a master of SEO, but they are basic tasks that can make an improvement in how well your website performs.

Remember the Humans

It’s important to focus on the search engines, especially Google, but you can’t forget about the humans who will be looking at your page as well. Google has made changes over the years to its algorithm in an effort to make search results more relevant to those who are looking for the information.

What this means for your site is that you must make sure that everything is relevant and appealing to your target audience. Begin with your URL. Choose one that is easy to remember. Make sure your company name appears in the title and meta description. Speaking of description, make it interesting and informative. Focus on what makes you unique and how that relates to the specific page that the description is about.
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