When it comes to advertising online, the two main options are organic and pay-per-click or PPC. The debate between which one is best is ongoing, but when it comes to the insurance industry, organic always wins.

Understanding the Difference Between the Two

Organic advertising or search engine optimisation (SEO) comes from content that is geared towards the intended audience. It is reflected in the website content, blog posts and other copy that has relevance and value to the potential consumers.

PPC ads are those you see on websites and in other strategic locations that entice people to click on them. These ads may provide the impression of a large volume of traffic, but they don’t always provide valuable traffic in the form of visitors that convert to paying customers.
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